Kessel Driving Day Le Mans Edition
Kessel Driving Day combines thrilling driving experiences with refined moments of conviviality, shared with true enthusiasts of the Prancing Horse.
For all Kessel Auto Lugano clients looking to experience the atmosphere of the 24 Hours of Le Mans in an exclusive, yet informal context, filled with racing spirit and pure Ferrari passion, we’re glad to present Kessel Driving Day Le Mans Edition.
The experience develops as a brief tour through some of Switzerland’s most spectacular panoramic roads, from Lugano to the brand-new Kessel Auto Zug Ferrari dealership in Sihlbrugg, where we’ll live the most exciting moments of the race together. The journey will take place in a convoy, enjoying sweeping mountain roads, breathtaking landscapes and gourmet stops in unique settings in the heart of Switzerland.
When we arrive at the dealership, we will be able to fully immerse ourselves in the atmosphere of the 24 Hours of Le Mans and follow the race live inside the newly inaugurated Ferrari facility. From 18:30, instead, the atmosphere will transform, inspired by the iconic Le Mans food truck tradition, offering a true circuit-style experience. A live pizza station and cocktail bar will be available throughout the entire event.
At midnight, the traditional spaghetti aglio, olio e peperoncino will be served to accompany you through the night hours — the most thrilling moments of the race.
During the evening, from 21:00 to 23:00, one of the screens will also broadcast the 2026 FIFA World Cup match marking the debut of the Swiss national football team.
Program
09:00 – Meeting point at Kessel Auto Lugano showroom in Noranco with welcome breakfast and guest registration
09:45 – Departure in convoy towards Sihlbrugg
11:00 – Coffee break overlooking the Swiss Alps
13:00 – Lunch at Mandarin Oriental Lucerne
15:30 – Arrival at the new Ferrari dealership in Sihlbrugg
15:30 – 01:00 – Dedicated food stations inspired by the iconic Le Mans food truck tradition
16:00 – Start of the live screening and continuous broadcast of the 24 Hours of Le Mans
21:00 – 23:00 – Live broadcast of the Switzerland vs. Qatar match on one of the dedicated screens
00:00 – Traditional spaghetti aglio, olio e peperoncino
01:00 – Expected end of the event
Participation in the event is reserved for a limited number of crews. To register for the event, we kindly invite you to complete the form below.
