Edelberg Hero

On the opening of the new Kessel Auto Zug Ferrari dealership, we are delighted to present you with a special gift. This exclusive, tailor-made pen reflects the shared philosophy of Kessel and Ferrari, where craftsmanship, elegance, and meticulous attention to detail exist in perfect balance.

This piece has a distinctive essence. It is defined not by ornament, but structure. Every element follows a precise logic based on high-precision machining, anodization, and the integration of advanced materials, all working together to enhance performance and durability.

In partnership with Edelberg, a forward-thinking Swiss company, we’ve designed an objet d’art representing the purest expression of everyday function. Linear, minimal, and highly practical, it is complemented by a refined leather pouch, which transforms it into a portable writing instrument that unites utility with understated sophistication.

Engineered in Switzerland and hand-crafted in Modena, it is made from aluminium, the exact same material used in Ferrari chassis construction, and it writes in purple, echoing the color once used by Enzo Ferrari for his signature.

As we celebrate this new beginning, we look forward to writing the next chapter of Kessel’s story together, building on the goals achieved so far and embracing the opportunities that lie ahead.